Matterport is the gold standard for virtual property tours. Its 3D scanning technology creates immersive digital twins that let potential buyers walk through a property from their phone or computer. The AI automatically generates floor plans, room measurements, and highlight reels from the 3D scan.
Real estate agents who use Matterport consistently report faster sales and more qualified showings. Buyers can explore every room, check measurements, and get a genuine feel for the property before scheduling an in-person visit. This means the people who do show up are already seriously interested, saving you time on unproductive showings.
The AI features include automatic room labeling, property intelligence that extracts key features, and guided tours that highlight the best aspects of each listing. The Tags feature lets you add information points throughout the space — appliance brands, recent renovations, smart home features — creating an interactive experience.
Matterport works with dedicated 3D cameras for the highest quality, but also supports iPhone and Android scanning for more accessible results. The subscription plans are based on the number of active spaces, with pricing that suits both individual agents and large brokerages. For high-value listings, the investment in Matterport regularly pays for itself through faster time to sale.
