Lofty, formerly Chime, is one of the most comprehensive AI-powered platforms in real estate. It combines an IDX website, CRM, marketing automation, lead generation, and transaction management into a single ecosystem. The AI assistant, called Lofty AI, handles lead qualification, follow-up, and nurturing automatically.
The AI chatbot engages website visitors in real time, qualifying leads based on their search behavior, budget, timeline, and preferences. When a lead is ready for human contact, it seamlessly hands off to the agent with a full conversation summary. This 24/7 lead qualification ensures you never miss a potential client, even outside business hours.
The smart marketing tools use AI to create and optimize Facebook and Google ad campaigns. The platform automatically generates ad creative, selects targeting parameters, and adjusts budgets based on performance. The listing alert system sends personalized property recommendations to contacts based on their search criteria and AI-predicted preferences.
Lofty is an enterprise-level platform with pricing that reflects its comprehensive feature set. It is best suited for teams and brokerages that want a unified platform rather than cobbling together multiple tools. The onboarding process includes dedicated training and support, which helps teams get the most value from the platform's extensive capabilities.
